Advertising guides and how-tos | Ad Me In

Learn about VAST, how to test VAST tags, and best practices for video ad creatives. Explore our guides to ensure your video ads are compliant and error-free.

Explore the anatomy of a VAST tag, learn how event tracking and Video clicks work, and see how media files differ across web, mobile apps, and CTV with real VAST XML examples.

An introduction to VPAID and how to test your interactive video ad tags effectively.

Beyond the Impression: Why OMID and SIMID are the modern frameworks for CTV measurement, replacing the outdated VPAID standard.

We’re in the middle of a gold rush in the world of video advertising. But unlike the 1800s, today’s boom is digital—and it’s happening on your TV. Connected TV (CTV) and Over-The-Top (OTT) platforms have become the hottest destinations for advertisers, offering premium video inventory, measurable audiences, and high completion rates. For publishers and content platforms, the growth potential is massive—but it comes with technical complexities that can make or break monetization.

As the advertising world braces for the full deprecation of third-party cookies, one thing is clear: video advertising must evolve. The tools and techniques advertisers have relied on for years—cookie-based tracking, behavioral profiling, retargeting—are rapidly becoming obsolete. In their place, contextual signals and first-party data are stepping into the spotlight, particularly within the architecture of VAST (Video Ad Serving Template) tags.