AdPlayer.Pro Online VAST Tag Example
CTV/OTT/OLV
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About This Ad Tag Example
This VAST 3.0 wrapper tag example from AdPlayer.Pro demonstrates how to redirect to another VAST tag while maintaining comprehensive tracking and analytics. The wrapper includes a VASTAdTagURI element that points to AdPlayer.Pro's VAST video content, allowing publishers to track impressions and video engagement events (start, quartiles, complete) before passing the request to the final VAST response. This approach is commonly used for server-side ad insertion, mediation waterfalls, and multi-tier advertising setups where multiple parties need to track ad delivery and performance. The tag includes impression tracking, creative view events, video progress tracking (0%, 25%, 50%, 75%, 100%), and click tracking, making it ideal for CTV/OTT and OLV campaigns requiring detailed analytics and attribution.
About the Provider
AdPlayer.Pro is a global provider of innovative SaaS video advertising technologies.
Their flagship solutions include:
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Lightweight ad-enabled video player (w/ instream & outstream format support), compliant with all video ad standards, including IAB's VAST/VPAID, SIMID, Google IMA, prebid.js, OMID, and more, and is easy to integrate with third-party ad servers
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Scalable video ad server, compliant with a broad variety of advertising Demand types
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Fully customizable white label ad server, powered by the robust HTML5 video player tech, with a wide range of White Label Enterprise features
Ad Tag source by AdPlayer.Pro
Key Features
Code Sample for this CTV/OTT/OLV Ad
<?xml version="1.0" encoding="UTF-8"?>
<VAST xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="vast.xsd" version="3.0">
<Ad id="r1VO4XMVrvgY">
<Wrapper>
<AdSystem>Adplayer.Pro Website</AdSystem>
<VASTAdTagURI><![CDATA[https://static.adplayer.pro/vast/demo.xml]]></VASTAdTagURI>
<Impression><![CDATA[https://static.adplayer.pro/v1/log/js/1?z=p:vs;&id=65854941858810927&type=STARTED&placementId=FBoTr1B9FQ0L&tagId=r1VO4XMVrvgY&vtId=KGRe10HIKUk-]]></Impression>
<Impression><![CDATA[https://static.adplayer.pro/v1/log/js/1?z=p:vs;&id=65854941858810927&type=IMPRESSION&placementId=FBoTr1B9FQ0L&tagId=r1VO4XMVrvgY&vtId=KGRe10HIKUk-]]></Impression>
<Creatives>
<Creative>
<Linear>
<TrackingEvents>
<Tracking event="creativeView"><![CDATA[https://static.adplayer.pro/v1/log/js/1?z=p:vs;&id=65854941858810927&type=REQUEST&placementId=FBoTr1B9FQ0L&tagId=r1VO4XMVrvgY&vtId=KGRe10HIKUk-]]></Tracking>
<Tracking event="creativeView"><![CDATA[https://static.adplayer.pro/v1/log/js/1?z=p:vs;&id=65854941858810927&type=OPPORTUNITY&placementId=FBoTr1B9FQ0L&tagId=r1VO4XMVrvgY&vtId=KGRe10HIKUk-]]></Tracking>
<Tracking event="start"><![CDATA[https://static.adplayer.pro/v1/log/js/1?z=p:vs;&id=65854941858810927&type=VIEWED_0&placementId=FBoTr1B9FQ0L&tagId=r1VO4XMVrvgY&vtId=KGRe10HIKUk-]]></Tracking>
<Tracking event="firstQuartile"><![CDATA[https://static.adplayer.pro/v1/log/js/1?z=p:vs;&id=65854941858810927&type=VIEWED_25&placementId=FBoTr1B9FQ0L&tagId=r1VO4XMVrvgY&vtId=KGRe10HIKUk-]]></Tracking>
<Tracking event="midpoint"><![CDATA[https://static.adplayer.pro/v1/log/js/1?z=p:vs;&id=65854941858810927&type=VIEWED_50&placementId=FBoTr1B9FQ0L&tagId=r1VO4XMVrvgY&vtId=KGRe10HIKUk-]]></Tracking>
<Tracking event="thirdQuartile"><![CDATA[https://static.adplayer.pro/v1/log/js/1?z=p:vs;&id=65854941858810927&type=VIEWED_75&placementId=FBoTr1B9FQ0L&tagId=r1VO4XMVrvgY&vtId=KGRe10HIKUk-]]></Tracking>
<Tracking event="complete"><![CDATA[https://static.adplayer.pro/v1/log/js/1?z=p:vs;&id=65854941858810927&type=VIEWED_100&placementId=FBoTr1B9FQ0L&tagId=r1VO4XMVrvgY&vtId=KGRe10HIKUk-]]></Tracking>
</TrackingEvents>
<VideoClicks>
<ClickTracking><![CDATA[https://static.adplayer.pro/v1/log/js/1?z=p:vs;&id=65854941858810927&type=CLICK&placementId=FBoTr1B9FQ0L&tagId=r1VO4XMVrvgY&vtId=KGRe10HIKUk-]]></ClickTracking>
</VideoClicks>
</Linear>
</Creative>
</Creatives>
</Wrapper>
</Ad>
</VAST>CTV/OTT/OLV
View this Ad Tag in action
Analyse this VAST ad tag in the AdMeIn VAST Validator.
Technical Details
Tags
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VAST VPAID Example Tag
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Single Wrapper Example
A simple VAST wrapper example provided by AdMeIn for testing purposes.
What is CTV/OTT/OLV Ads
CTV/OTT/OLV ads are video advertisements that combine Connected TV (CTV) and Over-The-Top (OTT) placements with Online Video (OLV) environments. This format allows advertisers to reach audiences across a variety of devices, including smart TVs, streaming boxes, and web-based video players. CTV/OTT/OLV ads leverage the strengths of both premium TV-like experiences and the flexibility of online video, enabling precise targeting, real-time measurement, and interactive features to enhance viewer engagement.
Explore CTV/OTT/OLV ad examples that demonstrate integrated video advertising across connected TV devices and online video platforms. Our samples showcase how to create seamless ad experiences that engage viewers on multiple screens while leveraging advanced targeting and analytics for optimal campaign performance.
Explore more CTV/OTT/OLV ad examples