Innovid VAST Tag Example
CTV/OTT
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About This Ad Tag Example
This Innovid VAST tag example is a real world implementation of a VAST ad served through Innovid's platform. It features a basic video, tracking capabilities and click through functionality. The ad is designed to be compatible across multiple devices, including desktop, mobile, and connected TV platforms. With a duration of 15 seconds, this ad provides a great place to learn the basics of VAST ad tags.
Ad Tag source by Innovid
Key Features
Tracking and analytics
Cross-device compatibility
Multiple video formats supported
CTV/OTT
OLV
VAST Inline linear ad
VIdeo delivery MP4
VAST version 2.0
Code Sample for this CTV/OTT Ad
<?xml version="1.0"?>
<VAST version="2.0">
<Ad id="1a50l1">
<InLine>
<AdSystem>Innovid Ads</AdSystem>
<AdTitle><![CDATA[Preroll_placeholder]]></AdTitle>
<Error><![CDATA[https://s.innovid.com/1x1.gif?project_hash=1if3cu&client_id=4273&video_id=1357789&channel_id=4531957&publisher_id=1942&placement_tag_id=0&project_state=2&r=1764613956384&placement_hash=1a50l1&action=error&event_id=vast_error&event_value=[ERRORCODE]&ivc_exdata=description_url%3D%5Bencoded_url%5D%26iv_geo_dma%3D%26iv_geo_country%3DAU%26iv_geo_city%3DMelbourne%26iv_geo_state%3DVIC%26iv_geo_zip%3D3004%26iv_geo_lat%3D-37.8159%26iv_geo_lon%3D144.9669]]></Error>
<Impression><![CDATA[https://s.innovid.com/1x1.gif?project_hash=1if3cu&client_id=4273&video_id=1357789&channel_id=4531957&publisher_id=1942&placement_tag_id=0&project_state=2&r=1764613956384&placement_hash=1a50l1&action=init&ivc_exdata=description_url%3D%5Bencoded_url%5D%26iv_geo_dma%3D%26iv_geo_country%3DAU%26iv_geo_city%3DMelbourne%26iv_geo_state%3DVIC%26iv_geo_zip%3D3004%26iv_geo_lat%3D-37.8159%26iv_geo_lon%3D144.9669]]></Impression>
<Impression><![CDATA[https://rtr.innovid.com/placement/1a50l1/uuid?cb=f951e0cd-7691-e010-f3c8-ad9e372fb095&ivc_exdata=description_url%3D%5Bencoded_url%5D%26iv_geo_dma%3D%26iv_geo_country%3DAU%26iv_geo_city%3DMelbourne%26iv_geo_state%3DVIC%26iv_geo_zip%3D3004%26iv_geo_lat%3D-37.8159%26iv_geo_lon%3D144.9669]]></Impression>
<Creatives>
<Creative id="1io277" >
<Linear >
<Duration>00:00:15</Duration>
<TrackingEvents>
<Tracking event="start"><![CDATA[https://s.innovid.com/1x1.gif?project_hash=1if3cu&client_id=4273&video_id=1357789&channel_id=4531957&publisher_id=1942&placement_tag_id=0&project_state=2&r=1764613956384&placement_hash=1a50l1&action=play&ivc_exdata=description_url%3D%5Bencoded_url%5D%26iv_geo_dma%3D%26iv_geo_country%3DAU%26iv_geo_city%3DMelbourne%26iv_geo_state%3DVIC%26iv_geo_zip%3D3004%26iv_geo_lat%3D-37.8159%26iv_geo_lon%3D144.9669]]></Tracking>
<Tracking event="firstQuartile"><![CDATA[https://s.innovid.com/1x1.gif?project_hash=1if3cu&client_id=4273&video_id=1357789&channel_id=4531957&publisher_id=1942&placement_tag_id=0&project_state=2&r=1764613956384&placement_hash=1a50l1&action=vpoint&event_id=percent&event_value=25&ivc_exdata=description_url%3D%5Bencoded_url%5D%26iv_geo_dma%3D%26iv_geo_country%3DAU%26iv_geo_city%3DMelbourne%26iv_geo_state%3DVIC%26iv_geo_zip%3D3004%26iv_geo_lat%3D-37.8159%26iv_geo_lon%3D144.9669]]></Tracking>
<Tracking event="midpoint"><![CDATA[https://s.innovid.com/1x1.gif?project_hash=1if3cu&client_id=4273&video_id=1357789&channel_id=4531957&publisher_id=1942&placement_tag_id=0&project_state=2&r=1764613956384&placement_hash=1a50l1&action=vpoint&event_id=percent&event_value=50&ivc_exdata=description_url%3D%5Bencoded_url%5D%26iv_geo_dma%3D%26iv_geo_country%3DAU%26iv_geo_city%3DMelbourne%26iv_geo_state%3DVIC%26iv_geo_zip%3D3004%26iv_geo_lat%3D-37.8159%26iv_geo_lon%3D144.9669]]></Tracking>
<Tracking event="thirdQuartile"><![CDATA[https://s.innovid.com/1x1.gif?project_hash=1if3cu&client_id=4273&video_id=1357789&channel_id=4531957&publisher_id=1942&placement_tag_id=0&project_state=2&r=1764613956384&placement_hash=1a50l1&action=vpoint&event_id=percent&event_value=75&ivc_exdata=description_url%3D%5Bencoded_url%5D%26iv_geo_dma%3D%26iv_geo_country%3DAU%26iv_geo_city%3DMelbourne%26iv_geo_state%3DVIC%26iv_geo_zip%3D3004%26iv_geo_lat%3D-37.8159%26iv_geo_lon%3D144.9669]]></Tracking>
<Tracking event="complete"><![CDATA[https://s.innovid.com/1x1.gif?project_hash=1if3cu&client_id=4273&video_id=1357789&channel_id=4531957&publisher_id=1942&placement_tag_id=0&project_state=2&r=1764613956384&placement_hash=1a50l1&action=vpoint&event_id=percent&event_value=100&ivc_exdata=description_url%3D%5Bencoded_url%5D%26iv_geo_dma%3D%26iv_geo_country%3DAU%26iv_geo_city%3DMelbourne%26iv_geo_state%3DVIC%26iv_geo_zip%3D3004%26iv_geo_lat%3D-37.8159%26iv_geo_lon%3D144.9669]]></Tracking>
</TrackingEvents>
<VideoClicks>
<ClickThrough><![CDATA[https://dts.innovid.com/clktru/action/vclk?project_hash=1if3cu&client_id=4273&video_id=1357789&channel_id=4531957&publisher_id=1942&placement_tag_id=0&project_state=2&r=1764613956384&placement_hash=1a50l1&action=clktru&click=https%3A%2F%2Fwww.innovid.com%2F]]></ClickThrough>
</VideoClicks>
<MediaFiles>
<MediaFile delivery="progressive" width="640" height="360" type="video/mp4" bitrate="800"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/855032/2_source_159857_1113339.mp4]]></MediaFile><MediaFile delivery="progressive" width="640" height="360" type="video/mp4" bitrate="700"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/855032/7_source_159857_1113339.mp4]]></MediaFile><MediaFile delivery="progressive" width="640" height="360" type="video/mp4" bitrate="1000"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/855032/8_source_159857_1113339.mp4]]></MediaFile><MediaFile delivery="progressive" width="1280" height="720" type="video/mp4" bitrate="2000"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/855032/11_source_159857_1113339.mp4]]></MediaFile><MediaFile delivery="progressive" width="1920" height="1080" type="video/mp4" bitrate="4000"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/859952/13_source_159857_1113339.mp4]]></MediaFile><MediaFile delivery="progressive" width="1920" height="1080" type="video/mp4" bitrate="20000"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/855032/19_source_159857_1113339.mp4]]></MediaFile><MediaFile delivery="progressive" width="320" height="180" type="video/mp4" bitrate="300"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/859952/20_source_159857_1113339.mp4]]></MediaFile><MediaFile delivery="progressive" width="960" height="540" type="video/mp4" bitrate="1500"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/859952/38_source_159857_1113339.mp4]]></MediaFile><MediaFile delivery="progressive" width="640" height="360" type="video/mp4" bitrate="400"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/859952/46_source_159857_1113339.mp4]]></MediaFile><MediaFile delivery="progressive" width="416" height="234" type="video/mp4" bitrate="400"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/859952/50_source_159857_1113339.mp4]]></MediaFile><MediaFile delivery="progressive" width="640" height="480" type="video/mp4" bitrate="1250"><![CDATA[https://s-static.innovid.com/media/encoded/09_24/859952/51_source_159857_1113339.mp4]]></MediaFile>
</MediaFiles>
</Linear>
</Creative>
</Creatives>
</InLine>
</Ad>
</VAST>The supplied code sample is owned, served and operated by Innovid and may be subject to updates or change. © 2026 Innovid. All rights reserved.
CTV/OTT
View this Ad Tag in action
Analyse this VAST ad tag in the AdMeIn VAST Validator.
Technical Details
Dimensions640x360
Duration15s
IAB CategoryTechnology & Computing
Tags
innovid
VAST
video
tracking
click through
CTV
OTT
OLV
What is CTV/OTT Ads
CTV/OTT ads are video advertisements served on Connected TV devices and Over-The-Top streaming platforms such as smart TVs, Roku, Apple TV, Fire TV, and subscription-based or ad-supported streaming services. These ads provide premium, full-screen placements in a brand-safe environment and benefit from high completion rates. CTV/OTT advertising is ideal for performance brands and awareness campaigns because it combines the impact of traditional TV with the precision of digital targeting and real-time measurement.
Discover CTV/OTT ad examples showcasing premium video advertising on connected devices and streaming platforms. Our samples highlight full-screen, brand-safe placements with advanced targeting and measurement capabilities, perfect for maximizing reach and engagement in the evolving TV landscape.
Explore more CTV/OTT ad examples